In order to engage travelers through Dallas/Fort Worth International Airport during football season, we gave them the opportunity to play an interactive, quarterback-passing game and enter for the chance to win a trip to Super Bowl XLIX. I directed the look of the Pepsi Pre-Flight Drills game and the video that was used for the Kinect technology, as well as the POS support throughout the airport. Players could choose a photo taken of them during the game and share it out through social media. The program was also supported with promotional Facebook and Twitter posts and appearances from former NFL players including Drew Pearson.