Busting Myths

We created this video to take viewers through a day in the life of a Type 2 diabetes insulin user and dispel common misconceptions about incorporating insulin into one’s life. We designed and built an entire cross section of a house, to create a more intimate experience and engage consumers in a positive and hopeful setting.

This video takes viewers through a day in the life of an insulin user with Type 2 diabetes. It dispels common misconceptions that a patient may have and has been very successful in engaging viewers and encouraging further interaction with the brand.