Feeling Powerful
In order to reinforce Trulicity’s key benefit, that it helps patients with Type 2 diabetes release their body’s own insulin, we created the Truly Powerful campaign to help patients feel confident in their body’s ability. The look of this campaign was developed to make patients feel like heroes in their journey while still conveying warmth and approachability.
The campaign grew patient requests to 33% (all-time Trulicity high) and garnered persuasion scores more than 3x the industry average (highest in Lilly Diabetes.
