Relief You Can Feel

To support the product launch of OPZELURA, a one-of-a-kind eczema cream, we created a 360 campaign leading with a national TVC. Many people with eczema are uncomfortable in their skin and tired of the incessant itch. We wanted to give eczema sufferers something to celebrate so we energized them with bold, enticing messaging, original music and relatable characters to convey that feeling of relief with OPZELURA. TV was supported with a fold-out print ad, social posts, a fresh website, brochure and other materials.