On Location

Against the backdrop of COVID-19, BD and their testing systems have helped various events and business reopen safety. In order to showcase those efforts, we created a mini docuseries, starting with episodes featuring the highly anticipated trials for the return of the 2020 Tokyo Olympics. We filmed at the USA Track and Field trials and the USA Swimming trials to drum excitement and create energy filled odes to the success of safely reopening. The videos were also supported through a microsite and various social drivers and teaser videos.