In 24 Hours

To spread awareness about Meningitis B and the serious effects it could have within just 24 hours, we created a national TV campaign to urge moms to get their teens vaccinated against it. We used a graphic animated style and crafted a story that allowed us to convey a serious message without intimidating our audience. The imagery seamlessly flows from one setup to the next and reinforces our emphasis on a 24 hour theme. A print ad was created to compliment the video and capitalize on a time focused visual.