In order to engage travelers through Dallas/Fort Worth International Airport during football season, we gave them the opportunity to play an interactive, quarterback-passing game and enter for the chance to win a trip to Super Bowl XLIX. I directed the look of the Pepsi Pre-Flight Drills game and the video that was used for the Kinect technology, as well as the POS support throughout the airport. Players could choose a photo taken of them during the game and share it out through social media. The program was also supported with promotional Facebook and Twitter posts and appearances from former NFL players including Drew Pearson.

In order to support our “my plate. my way.” campaign for Buffets Inc., we created in-restaurant art to declare the brand mission. Customers have the opportunity to get everything they want in one place so we used charming casting, clever copy and clean design to convey that message clearly. We created posters, table tents and vertical banners for support.    

Super Bowl XLVIII had a lot of buzz surrounding its location in the open MetLife Stadium. In order to bring the prophesied chilly Super Bowl to life for Gatorade, we created a full line of POS with a frosty, gritty look and feel, featuring New York City's own Super Bowl winner, Eli Manning.

"Upgrade with Gatorade" is a promotion in conjunction with 7-Eleven where students can enter to have their school win $10,000 worth of Gatorade equipment. To support the program, we created a promotional video featuring Joe Mauer (Minnesota Twins first baseman) giving back to his own high school. Informational print and an entry microsite were also created for support.   

The Gatorade Dunk has become the ultimate symbol of victory celebration in the world of sports. In order to drum up that excitement at retail, we used original photography to create dimensional pieces and bring the dunk to life. Consumers could then snap a picture while interacting with the various pieces and share through social media.

Pepsi has a sweeping presence in a variety of settings. These elements were created to highlight the proprietary qualities of their setting while maintaining Pepsi brand equity. The creative proudly displays the appetite appeal of a glass of fizzy Pepsi along with dynamic vectors, creative copy and the bold Pepsi blue.